What drives add-on sales in mobile games? The role of inter-price relationship and product popularity

Mobile app developers monetize in-app purchases or add-ons whose prices can be compared with the of and other add-ons. However, little attention is paid to pricing methods base add-on products maximize sales. This study examines how absolute relative new add-ons—compared those existing in same product—influence their sales a consideration product popularity. Using sample 7,108 weekly observations derived from 74 mobile games 514 add-ons, we find that (relative) price has positive (negative) effect on Moreover, negative relationship between attenuated by review volume. provides substantial guideline for optimally under different levels